Social Marketing: Right Idea for the Times

If you had a way to do all kinds of searches at once, you could turn up signs of people interested in a solution or a product category, people looking for help and people upset with something related to your business and much more. To get there, you need analytics -- and not just one kind, but several.

You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry -- and pundits like me -- to generate more business. Well, you'd be right about some of that, but I'd like to argue that the idea is more than hype and is, in fact, in sync with the times.

Conceptually, marketing and sales have not changed for a very long time. It's all about finding someone with a problem to solve and budget for the purpose. It doesn't matter if the situation is business to business or business to an end consumer, it's all about finding a need and filling it. I can agree with that, but at the same time I know that if this is as far as you take it, you'll starve.
Look at what's going on in the marketplace......

To continue reading click link below....

http://www.ecommercetimes.com/story/76462.html