She's not really brand-loyal,
since she can't afford the ones she likes at full price, "but secondhand isn't
so bad." Instead, she tends to gravitate toward whatever fits her style and
budget, which could be a pair of lightly used Banana Republic chinos one day or
a vintage oversized tunic and tangerine leggings the next.
"I am drawn to things that are
different, that I'm not going to be able to find just by shopping in the mall,"
said Jasper, 26, of Nashua, New Hampshire. "More than anything, it's about the
look. I'm not afraid to pick up anything no-name if I like it."
It's a fairly conventional
approach to personal style until she gets home, takes pictures of herself
modeling the clothing and uploads them to Copious, an online marketplace that lets her share, buy and
sell items. If she doesn't like pieces for herself, she posts them
for sale on her page and shares them with followers from a variety of
sources, including Facebook and Twitter. When someone "likes" a dress on
Jasper's profile, her social media followers are notified, along with followers
of the person who liked the dress, creating web of notifications that feeds back
to Jasper's page.
It may sound complicated to the
uninitiated, but Jasper is hooked, and not just because it's a place to buy and
sell. She's used platforms like Etsy and Suvi, but none of them came close to
the interactive community she has found on Copious, she said.......
By Emanuella Grinberg, CNN
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